What People Say

Here is what people have to say about our work and us.

Dr. N. RavindraShettyOrthopaedic Surgeon,
discussing Anyuta - Pilot Project – Karnataka with Honorable President of India
Abdul J. Kalam, at Bangalore on 20th August 2005

What we need is a change, change is not merely necessary for life … it is life.
Corporate Social Responsibility ( CRS )

Firms have a moral duty to prevent serious threats to health, safety or environment. Public sector companies in India spend 5% of their profits on CSR activities and also provide civic amenities in the area of their operation.

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Profits are not the purpose of business activity, but a means of building the business and rewarding employees, executives and investors
CSR is turning out to be   a more important component of good business practice. It is a social investment. European model of CSR is by operating the core business in a socially responsible way, complimented by investing in communities for solid business reasons. This enhances company’s competitiveness and maximizes its wealth creation in the society.

Dr. N. RavindraShetty was the Chief guest

Article 1

Ravindra Shetty He offers hassle-free medical facility for the poor & needy

At a time when healthcare service is getting costlier, a professional doctor in Jayanagar has devised a unique system which, he says, will one day enable every poor citizen to access modern healthcare facility with little or no difficulty. To achieve his goal, DrRavindraShetty has built up a network of doctors, set up a medical helpline and started creating awareness about health insurance schemes offered by the Central Government.

Shetty's helpline lets you get what you always look for when your relative falls ill: Information. It lets you know which doctor and hospital specialise in which medial treatment and where in the city you can get surgery done at the cheapest possible rate.

For the poor in Bangalore, his helpline could one day become a lifeline, because it operates round-the-clock and assures you that "You are not alone when in crisis."

"Anyuta is a trust made up of doctors and surgeons.  When we tell the operating surgeon that the patient he is operating on is from a poor family, he naturally brings down the bill," he says.

What is interesting is that Anyuta even extends its own operating theater to surgeons to operate on poor patients.  "Our motto is to ensure that the poor get the right treatment for the price they can afford."

His Anyuta Trust is modeled after the National Health Service (NHS) in the UK and the Health Maintenance Organization (HMO) in the US.

Now, Anyuta Trust has launched a campaign to make poor people aware of the medical insurance schemes that the Central Government has offered for them. If you are a BPL (below poverty line) candidate, Anyuta helps you sign up for the insurance coverage and it also processes medical documents, after the operation, for insurance payment.

"We are popularising two insurance schemes for the poor. And premium for these two schemes is just Rs 100 a year. No matter how poor you are, you can pay Rs 100 in a year's time."

"If a home servant, his or her employer can pay Rs 100 towards the premium," he says.

Once you sign up for the insurance coverage, you can get mediclaim card, which you can use at any hospital to make the payment up to Rs 30,000. Though you pay only Rs 100 a year, you can get medical help every year to the tune up to Rs 30,000," he said.

Anyuta has 70 doctors, including specialists and general practitioners in the network. All over India, nearly 6,000 hospitals have signed up. The network has currently about 600 members in Bangalore.

Article 2

Image
Financial Daily from THE HINDU group of publications
Friday, Oct 04, 2002
Industry & Economy - Health
Neighborhood Medicare model from Anyuta
Madhumathi D.S.

Under the Anyuta model, three doctors from a locality form a family physician group for the families registered with the system. In an emergency, the families can reach any one of them to get immediate treatment.

BANGALORE, Oct. 3
IN crisis you are not alone. For a seriously ill person, what could be more comforting than the thought that timely medical help is at hand?

AnyutaMedinet, a Bangalore orthopaedic surgeon's dream initiative, has set out to do just that by networking neighbourhoods, doctors, diagnostic labs, nursing homes and super-speciality hospitals. Here is an attempt to show that comprehensive, affordable healthcare system can be provided to people round the clock, even at midnight, says Dr N. RavindraShetty, who has been quietly running AnyutaMedinet for almost two years in small pockets of the city.

Under the Anyuta model, three doctors from a locality form a family physician group for the families registered with the system. In an emergency, the families can reach any one of them to get immediate treatment. The doctor is on call all the time, even makes home calls and is around throughout any crisis. This medic also takes care of any blood tests, investigations, physiotherapy, X-ray or scanning and where required, hospitalisation and surgery at hospitals that are part of the network. At other times, these family doctors can arrange preventive health camps such as immunisaton or health education for the locality.

Dr. Shetty, who says this could be a win-win national or State-level health service model driven by the people, has proposed the scheme to the State Health Department. His suggestion is to bring the vast but defunct public resources of corporation hospitals and health centres into the Medinet fold. Currently, an exercise is on to professionally build the `Anyuta' brand.

Above all, he says, "We are trying to bring back the forgotten concept of the family physician. That way, you know you will not have to feel lost or fend for yourself."

About 200 families in a couple of localities in Bangalore, some 50 doctors, over a dozen nursing homes and a handful of specialty hospitals are part of the scheme. The families have a ready list of the medical practitioners and nursing homes and their services along with the telephone numbers. AnyutaMedinet has also tied up with Specialty Ranbaxy, Medinova and Elbit Diagnostics. Every locality under the net can also have a donated van to ferry the ill to clinics or hospitals and will be sustained from a nominal charge for the service.

Besides a 24-hour medical cover for the entire family, the Medinet umbrella, he says, offers at least a dozen benefits: easy access to doctors and nursing homes; lower cost of transportation and surgery; group insurance; discounts on services at reputed labs and hospitals. An Anyuta member can directly get up to 20 per cent discount on these bills. All this comes for a token, one-time membership fee of Rs 100 that each family, doctor or hospital pays.

To ensure credibility of the system, all the interlinked practitioners, labs and hospitals have signed an ethical undertaking with Medinet to provide standardised and personal care at reasonable cost to the members. It can be a plank to forge doctor-patient bonds built on mutual trust, without the families worrying about exploitation.

"This," says DrShetty, who also runs a TPA (third party administrator) for insurance companies under the Anyuta name, "is not a marketable proposition nor an insurance company, but an association of people and doctors to ensure that in a medical crisis, you are not alone."

Article 3

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Financial Daily from THE HINDU group of publications
Friday, Aug 27, 2004
Life - Health
Call the doctor...

Anjali Prayag

During a medical emergency, there's panic and one doesn't know where to go. Bangalore-based AnyutaMedinet Ltd promises to direct you to the nearest doctor.

Did you know that nearly 80 per cent of all medical emergencies require only primary care that can well be administered by a local GP? But, ironically, most times people don't have access to a local GP. The patient is then forced to avail treatment at the secondary and tertiary levels. AnyutaMedinet Ltd, a Bangalore-based medical services company, is trying to fill this gap by networking with doctors and providing basic information that can help people take informed medical decisions.

Did you know that nearly 80 per cent of all medical emergencies require only primary care that can well be administered by a local GP? But, ironically, most times people don't have access to a local GP. The patient is then forced to avail treatment at the secondary and tertiary levels. AnyutaMedinet Ltd, a Bangalore-based medical services company, is trying to fill this gap by networking with doctors and providing basic information that can help people take informed medical decisions.

"Anyuta is an independent consortium of members from the medical fraternity which aims to help citizens access `quality healthcare' quickly and efficiently," says G. Krishnamurthy, one of Anyuta's directors. He explains how the system works: "When there's a medical problem — both routine and emergency — patients and their relatives get into a state of panic and have no idea where to go. This is where Anyuta steps in. If the patient is a member, he or she is directed to the nearest local GP or a specialist, depending on the case."

Localisation is the key here. In fact, Anyuta even informs the doctor that the patient is on his or her way and may require emergency care. In the case of a routine problem, Anyuta gets an appointment with the doctor. "Our promise is to simplify healthcare delivery and to be a window to complete healthcare requirements," says RenuOjha, another director.

An Anyuta membership costs Rs 400 per person and Rs 200 for every additional family member. Within four months, Anyuta has enrolled 90 GPs and 200 specialists in Bangalore. It has 1,500 members and hopes to take the number to 5,000 by the year-end. The system can take up to five lakh members. The doctors, of course, do not pay anything for enrolment.

How does Anyuta verify the doctors' credentials? "We base it on the past services rendered by the doctor." In some cases, patients have recommended `good' doctors. Ojha points out that they enrol individual doctors and not hospitals or polyclinics. Through a feedback mechanism, patients can give their opinion about a particular doctor. "If there are several negative pointers towards a doctor, then we get back to the doctor and clarify it," says Ojha. "We are trying to establish a sustainable relationship between the doctors and the members," she adds.

Anyuta is modelled on the NHS in the UK and the Health Maintenance Organisation (HMO) in the US. It has used the NHS model to localise the effort and the HMO model to privatise the project. A business advisory council, with leading citizens as members, oversees the process management and techniques. "In short, they are trying to make it a viable option," says Krishnamurthy.

Anyuta has also set up a 24x7 Solution Centre manned by paramedical staff, who handle medical queries and direct the patient-members to the right place. The centre even calls up members to remind them of appointments. Initially, Anyuta was meant to be an electronic model, but later the founding members opted for the physical system, as they felt that it was important for people to see something to believe it. Members will soon receive smart cards. With one swipe, a doctor can access all information about the patient.

Apart from the most obvious benefit — easy access to basic medical help — members can also avail of discounts at diagnostic labs, pharmacies and tie-ups with resorts and spas. There are also plans for tie-ups with insurance companies. Incidentally, its membership profile is interesting — a mix of 25 to 40-year-olds and those above 60. The younger age group largely comprises newcomers to the city, who find the concept useful. Anyuta is now looking at corporate memberships, especially in the IT/BPO sector, and is finalising plans for setting shop in Mangalore, Mysore and Hubli. Later it hopes to reach Chennai, Hyderabad and Coimbatore.

Article 4

Health care made easy

An initiative that helps you access a family physician, and get primary and preventive healthcare, and advice and educate when you are in need of specialists.

By Divya Sharma
04 Dec 2009, Citizen Matters

Your father needs a set of diagnostic tests to be done. Your child is prone to allergic coughs. You need a second opinion before you go in for a treatment. You have a sore throat and you want to be sure it is not a serious virus attack. Who can you check with?

What you need is a ‘Family Physician' or a ‘General Practitioner'. Someone who can provide primary and preventive healthcare, as well as advice and educate you to make an informed choice. Unfortunately, the concept of a family physician is not very common nowadays.

The Anyuta Trust is a rare example that provides access to a network of family physicians. "Mounting medical expenses are one of the causes of concern for the common man. Frequent viral attack news makes it tricky to ignore even something as general as a common cold. Also, new age specialisations make it difficult for the patients to make an informed choice." expounds DrRavindraShetty, an orthopaedic surgeon and a founder member of Anyuta Trust.

Paramedicals explaining the Anyuta scheme. Pic courtesy: Anyuta Trust.

Anyuta explaining scheme

The Prototype

Anyuta model of Managed health care was launched in 2001 by Shetty . Their tagline is "In a crisis, you are not alone". It is modelled on the National Health Service - NHS in the UK and the Health Maintenance Organization (HMO) in the US. It comprises of a network of doctors and residents of a locality. Three or more doctors of one area form the family physician group and those doctors are available around the clock.

Any individual can join with a one-time registration fee of Rs 100. The monthly fee is Rs 50 per person that includes free multiple consultations.

Implementation
Typically, in an emergency situation, the member calls Anyuta and he or she is provided with medical advice over the phone, or directed to the nearest local primary physician or a specialist, as required. If it is a routine check up, as in case of hypertension or diabetic patients, the Anyuta Family Physicians can be consulted. They will refer the member to a specialist, if needed. The members can call the doctors anytime. "In simple words, we are trying to integrate the services in health care sector", explains DrShetty.

The network embraces diagnostic centres, nursing homes and hospitals. Partners include Elbit Diagnostics, Bangalore Hospital, Ramesh Piles Hospital, Baptist Hospital, to name a few. The discounts given by the diagnostic centres are directly passed on to the members.

Shankar NarayanaRao, DGM of VT Corp, aged about 64 and a member of the scheme, says "This is like an insurance scheme for out-patients, which may be the first one in India. I am a member for the past 5 months. I must have come for about 6-8 consultations so far. This scheme is working out great for me in the area of preventive healthcare."

Patients at Ayuta

Subsidised Insurance
Busy day at Anyuta'scentre. Pic courtesy: Anyuta trust.

Anyuta also runs a Third Party Administrator (TPA) service for insurance companies. It handles the paperwork for claims of health care schemes made through LIC and New India Assurance. It tries to educate low income citizens about health insurance schemes available at subsidised premium. Another such subsidised scheme is the scholarship policy by LIC. About 2000 people have signed up under these insurance schemes. At times, it is the Anyuta members who sponsor the policy for their domestic help.
The network assists the patient in times of emergency, hospitalisation and claim processing. Under the policy, hospitalisation charges up to Rs 30,000 can be claimed from government or private hospitals.

Challenges in reaching out

Started first in Hebbal, the doctor-patient network is also functional at Banashankari now. The concept would be launched next at Chikkamagalur. "Ideally, there should be one network in each neighbourhood. Anyuta will help setting up of similar schemes in other localities if the hospitals come forward" offers SubbaRao, a retired advocate and the member of the advisory council of Anyuta. Each network is expected to grow to 4000 members to reach a sustainable mode.

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080 41128311 080 25364766
ravi@anyuta.co

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